See this, what you’re reading now? This is our voice. We’re creative types trying to make you think we’re pretty cool but also somewhat capable of managing your brand. Your voice is probably quite a bit different. The key to great content marketing is portraying your unique personality while driving the action you desire. Of course, the point is not procuring your thesaurus, thereby pontificating preposterously recondite locutions. No, that ain’t it at all. In fact, we’d rather just connect with your audience using the language they actually speak. Comprende?
Building your brand presence through content marketing isn’t easy. It requires a lot of time and hard work. You can’t just post random content and think that it is going to influence your target audience. What influences your customers and drives them to your brand depends entirely how you approach them.