In this era, the world revolves around the internet. Everything today is happening on the internet, including business and marketing. Email marketing is one of the few effective ways to communicate with your customers and promote your products and services. Emails are used widely by everyone today. Email marketing has been cited as the most effective digital channel for customer retention. Customers prefer emails over face to face meetings. Updating your customers through emails is one of the best marketing strategies.
Using the name of the customers might go against your marketing strategy. Many spams and identity theft emails contain personal greetings, thus adding a personal greeting to your email might throw it off the hook. Personalize your email through other components like records of customer’s purchases, receipts or previous mails.
Visuals are the key feature in attracting the attention of the reader. Add appealing and persuasive images to your email, so that the customer is attracted to them. Visuals help in engaging the interest of the customers in the email. The more interested the customers are in your email, the more chances are there of them responding to it.
Around 58% of the emails are responded through m obile phones. People use different gadgets to view and respond to an email, which is why it is important to design responsive emails for better user satisfaction.
Subject lines are important. It gives the reader, the main idea of the email. Make your subject lines short and clear. The more appealing your subject lines are, the more chances are there that the reader is going to view and respond to it.