Email Marketing and Bulk Mailing

The best way to contact your customer, is by Email Marketing

In this era, the world revolves around the internet. Everything today is happening on the internet, including business and marketing. Email marketing is one of the few effective ways to communicate with your customers and promote your products and services. Emails are used widely by everyone today. Email marketing has been cited as the most effective digital channel for customer retention. Customers prefer emails over face to face meetings. Updating your customers through emails is one of the best marketing strategies.

Techniques for Email Marketing

If Social Media is the cocktail party, then Email Marketing is the meetup for coffee. Personalize your email in a way that the customer believes that it is authentic and not some kind of fraud or spam. Businesses need an effective email marketing plan in order to reach and engage with subscribers.

Personalize the email without using name

Using the name of the customers might go against your marketing strategy. Many spams and identity theft emails contain personal greetings, thus adding a personal greeting to your email might throw it off the hook. Personalize your email through other components like records of customer’s purchases, receipts or previous mails.

Add Visuals

Visuals are the key feature in attracting the attention of the reader. Add appealing and persuasive images to your email, so that the customer is attracted to them. Visuals help in engaging the interest of the customers in the email. The more interested the customers are in your email, the more chances are there of them responding to it.

Design responsive emails

Around 58% of the emails are responded through m obile phones. People use different gadgets to view and respond to an email, which is why it is important to design responsive emails for better user satisfaction.

Work on subject lines

Subject lines are important. It gives the reader, the main idea of the email. Make your subject lines short and clear. The more appealing your subject lines are, the more chances are there that the reader is going to view and respond to it.