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PERSONALIZED VISUALS FOR EVERY AUDIENCE, EVERY TIME

EDDM variable data printing
for a personalized experience

Variable data printing lets you create personalized prints for each person, making every piece feel unique. From adding names and customized offers to using images and QR codes, it helps grab attention and keeps things relevant. It’s all about speaking directly to your audience and inspiring them to take action, making your message more meaningful and effective.

    Transform static designs into

    dynamic, data-driven creations

    Don’t settle for generic “Hello Customer” campaigns. Use your data to create smarter, more personalized experiences. Combine trackable QR codes, unique offers, targeted messaging, and custom campaign artwork to uncover new opportunities for deeper engagement and connection with your audience.

    01. Custom welcome message and name

    02. Unique offer codes

    03. Variable images for every customer

    04. Trackable QR code through variable links

    05. Name and complete postal address

    06. Custom USPS barcodes

    From data to design

    a step-by-step approach

    Designing a project for variable data printing might seem overwhelming at first, but it’s actually quite similar to other digital printing jobs. To help you get started, we’ve outlined key recommendations for preparing and providing everything we need. Following these guidelines will help us create a successful, personalized printing project that meets your goals and exceeds your expectations.

    Print-ready artwork guidelines

    We prefer print-ready PDFs with bleed and cropmarks. All artwork and images should be 300 dpi and at final size. For variable images, file names should match the data fields. Provide your files to CMYK for optimal color consistency.

    Data format requirements

    Provide your data in CSV, Excel Spreadsheet or XML format. Consistency is key. Keep each data field separate (First Name, Last Name, City, State, Zip Code) so we can properly process your mail and integrate with variable data.

    Variable data & final output

    We’ll analyse your data and setup as per variable data structure. From combining your data with design to delivering the source file and print-ready artwork we’ll make sure your project is press ready and fully personalized.

    Quick answers
    for curious minds
    Variable Data Printing (VDP), also called Variable Information Printing, is a technique that customizes each printed direct mail piece using your customer’s unique information. This could include addressing recipients by name, adding images relevant to them, or including personalized coupons. The key advantage of VDP is that no two mail pieces are identical, allowing businesses to create a one-to-one marketing connection. VDP can be applied to postcards, brochures, letters, envelopes, and virtually any direct mail format.
    VDP technology allows businesses to engage customers more personally, test multiple designs, and ultimately save time and money on direct mail campaigns. Personalized content improves response rates and strengthens customer relationships.
    With over 40 years of experience in direct mail and variable data services, WaterCore has supported businesses across nearly every industry. Dentists, nonprofits, mortgage brokers, real estate investors, insurance companies, restaurants, and more can all leverage VDP to enhance their marketing campaigns and boost engagement.
    Simply provide WaterCore with your prospect data and the information you want to include. Our team will merge, cleanse, and presort the data before inputting it into our VDP system. With our in-house capabilities, we can have your mailers ready for next-day distribution.

    VDP enhances postcard campaigns by adding personalized messages, addressing recipients by name, offering tailored coupons, thanking customers for specific purchases, customizing images based on demographics, including QR codes, and even showing Google Street View images of a recipient’s home. This level of personalization increases engagement and response rates.

    Costs depend on factors such as print quantity, mailing piece type, data processing requirements, and more. For an accurate quote, contact us at (800) 961-4877 or click the button below to request a free estimate.

    Costs depend on factors such as print quantity, mailing piece type, data processing requirements, and more. Contact us to request a free estimate.

    Variable Data Printing (VDP) captures attention through personalization—names, images, special offers, and more—boosting response rates, ROI, and open rates. With endless customization options like changing text, graphics, street view images, and multiple mailer versions, your campaigns stand out in crowded mailboxes and avoid being treated as junk. VDP also reduces costs by targeting only interested recipients and saves time by instantly printing thousands of unique pieces.

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